Welcome
Blending data-driven insights with big-picture creativity, I help brands connect authentically with Millennial & Gen-Z audiences through influencer collaborations, content strategy, and measurable growth campaigns.
Recognized for empathetic leadership and data-driven decision-making.
Proven success scaling digital strategies for global brands, lifestyle retail, and creative industries.
Entrepreneurial background as agency founder and consultant.
Skilled at aligning brand storytelling with cultural trends and audience behavior.
I’m currently seeking full-time opportunities in Cincinnati and beyond.
TLDR:
Professional Experience
Over the past several years, I’ve built a diverse career at the intersection of digital strategy, influencer marketing, and social media growth. As Founder of The Digital Collective, I’ve partnered with brands across beauty, retail, and creative industries to design data-driven campaigns, manage creator relationships, and deliver measurable ROI. At the University of Cincinnati, I scaled the Lindner Marketing Department’s digital presence, driving triple-digit growth in reach and engagement while positioning the program as a leader among prospective students. Most recently, I led a capstone consulting project for a global beauty brand, where I guided a 13-person team in developing Gen-Z–focused influencer strategies, product innovation, and packaging concepts presented to senior executives. Across all roles, I’ve been recognized for empathetic leadership, creative problem-solving, and an ability to align brand storytelling with cultural trends.
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Cincinnati, OH
Founded and grew a digital marketing agency providing data-driven strategy, omni-channel campaigns, and client consulting across industries, including music education, retail, B2B, and creative services.
Managed a diverse client portfolio, designing and executing strategies that increased reach, engagement, and measurable ROI.
Delivered consultative guidance to clients, identifying growth opportunities, optimizing digital presence, and implementing SEO/SEM, content, and paid advertising strategies.
Oversaw end-to-end project management - including prospecting, contracts, strategy, and execution - demonstrating strong entrepreneurial and operational skills.
Cultivated lasting client relationships by combining empathy, diplomacy, and results-driven problem solving, ensuring repeat business and high client satisfaction
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Lindner College of Business, Marketing Department | Cincinnati, OH
Designed and executed digital strategies, driving a 308% increase in reach and a 177% lift in views.
Boosted account visits by 66.8% and grew follower base by 21.2%, strengthening brand presence among students, faculty, and prospects.
Translated performance data into strategic adjustments, aligning content strategy with department goals.
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University of Cincinnati, Cincinnati, OH
Led 13-member team on repositioning a major brand for Gen-Z.
Developed persona-driven influencer campaigns, product innovation, and packaging concepts.
Presented multi-channel strategy to senior executives
Education
Master of Science, Marketing from the University of Cincinnati, Lindner College of Business (2025)
GPA: 3.96 | Awards: Outstanding MS Marketing Student
Bachelor of Arts, Communication from the University of Cincinnati, College of Arts & Sciences (2021)
GPA: 3.92 | Accolades: Graduated Summa Cum Laud
Community Engagement
Provided marketing strategy, digital campaign support, and community engagement for Cincinnati-based nonprofits.
Skills & Tools
Digital Strategy: SEO/SEM, paid ads, omni-channel growth
Analytics: Google Analytics, KPI dashboards, ROI storytelling
Collaboration & Leadership: Cross-functional teamwork, project management
Tools: HubSpot, Asana, Canva, Squarespace, WordPress, Mailchimp, CapCut, ChatGPT
