UC Lindner Marketing: Creative Content & Storytelling
While analytics validated our progress, creativity fueled it. I built a storytelling framework that merged cultural relevance with student-centered content — producing posts that resonated deeply with our audience while enhancing the Lindner brand identity.
My role was rooted in clear, measurable goals:
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Inform and educate our student community
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Increase engagement through storytelling and interaction
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Enhance brand identity and visibility for prospective students
Cultural Relevance
One of our most impactful content strategies was tapping into cultural moments. For example, I created a carousel post connecting Kendrick Lamar’s Super Bowl halftime look to consumer behavior trends, shared shortly after the 2024 Super Bowl. This content bridged pop culture with marketing insights, showing students how classroom concepts live in the real world — while driving strong engagement.
Student Voices & Spotlights
Authenticity came from our community. By spotlighting graduate students, alumni, and faculty, we created influencer-style posts that gave real voices to our brand. These stories built credibility, connection, and pride in our program.
Utility Content & Timely Trends
To keep students informed, I built reminder-style posts (deadlines, event sign-ups, spotlights) and created trend-driven posts (AI-generated action figures). These practical posts positioned our social media as a trusted resource, boosting both relevance and visits to key landing pages, while the trendy posts were highly engaged by our Gen-Z audience.
Strategic Insights:
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Cultural Resonance Drives Shares
Content that tapped into cultural conversations earned media traction.
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Student Spotlights Build Trust
Authentic voices connected better than institutional announcements alone.
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Utility Content Sustains Engagement
Information-driven posts kept students returning consistently
By blending creativity with strategic storytelling, I turned Lindner’s social channels into a vibrant hub that celebrated student voices, connected with culture, and delivered measurable brand lift. This creative-first strategy not only drove engagement but also amplified Lindner’s reputation as an innovative, student-centered program.