UC Lindner Marketing: Analytics & Growth Strategy

As Social Media Manager for the University of Cincinnati Lindner College of Business Marketing Department, I developed and executed a growth strategy that transformed our Instagram presence. By leveraging influencer-style collaborations, platform-specific optimizations, and data-driven pivots, I drove triple-digit lifts across reach, views, and engagement.

My role was rooted in clear, measurable goals:

  • Inform and educate our student community

  • Increase engagement through storytelling and interaction

  • Enhance brand identity and visibility for prospective students

Key Results

Within the first four months of my role, the account achieved:

  • +308% increase in reach

  • +177% increase in views

  • +66.8% increase in profile visits

  • +21.2% growth in followers

  • 2.7K+ interactions, a 168% lift

These results were driven by strategic testing, consistent reporting, and refining content performance week over week.

Instagram Analytics

Top Performing Content

High-performing content validated our growth strategy.

  • A carousel spotlighting a student leader drove 6,284 views and 133 interactions.

  • A Reel highlighting student life earned 11,832 views and 482 interactions.

These insights shaped future content formats, balancing carousels for storytelling and Reels for quick-hit engagement.

Full Carousel Breakdown

This spotlight introduced Ganesh’s new leadership role, shared his motivations and responsibilities, highlighted the impact of the IGSA, offered advice to peers, and closed with a message of encouragement and community.

Analytics in Full

Carousel

Reel

Key Takeaways:

  • Data-Led Iteration

    Weekly reporting ensured content direction aligned with what was performing best.

  • Balanced Content Mix

    Carousels built depth, while Reels captured quick attention and boosted reach.

  • Consistency Drives Growth

    Sustained posting cadence ensured steady momentum over time.

Read the UC Lindner Marketing: Creative Content & Storytelling Case Study

Impact

Through a consistent, data-driven strategy, I transformed UC Lindner Marketing’s Instagram into a high-performing channel that not only grew the audience but also reinforced the program’s reputation as an innovative, student-centered brand. By delivering 308% more reach, 177% more views, and a 21% increase in followers, I proved how performance tracking, influencer-style collaborations, and content testing can translate directly into measurable growth. This case study highlights my ability to blend analytics, strategy, and execution to scale digital presence in a competitive higher-ed environment.